Popular mobile game Candy Crush Saga uses artificial intelligence to improve gameplay and manage its vast library of over 18,700 levels.
AI helps developers create and update game boards, ensuring the puzzles remain engaging and balanced for new and returning players. This technology allows the King team to improve thousands of levels each week, compared to hundreds manually, by automating the development process.
The company uses AI behind the scenes, not directly in the player’s game experience, to analyze feedback and performance metrics such as completion rate and shuffle count, to fine-tune the user experience.
While AI frees up developers for more creative tasks, its broader use in the games industry has sparked debate, particularly regarding the potential impact on jobs.
According to data published by the Associated Press, AI in Candy Crush allows the development team to improve the game faster and more efficiently, maintaining its popularity among players worldwide.
Source: Apnews.com